100% Canadian Chicken, Wendy’s boasts at American drive through

While slightly outside my usual areas of interest, this struck me as comment-worthy last week. I noticed this ad at a Wendy’s hamburger chain drive up kiosk. The rotating range of ads was displayed on the video screen that now accompanies the microphone and speaker.

Wendy's Canadian chicken - 1.jpg

All White Meat Chicken Strips, Made with 100% Canadian Chicken!

Never mind that the calorie count alone should send a wise person running, and no need to chide me for giving in to the temptation of fast food on a busy afternoon. It’s a rare indulgence, and I didn’t order chicken strips anyway.

But, isn’t “100% Canadian Chicken” an odd boast for an American chain restaurant?

The first Wendy’s opened in Columbus, Ohio in 1969.

I’m all for food products containing 100% of whatever they are purported to be. Actually, I believe it is my right as a consumer to get what the label claims is inside. I’m also more inclined to feel good about a Canadian farm animal as food product than, say, a Chinese or Brazilian one, but that could just be my cultural bias expressing itself.

Here’s some proof that Canadians care about their fast food chicken.

Admittedly, I’m in a position to act on my values and purchase higher quality food grown closer to home and via sustainable methods. For years, our family has purchased via the Community Supported Agriculture (CSA) model as well as relying upon Farmers to You for access to 80+ farms in our local food system.

The odd visit to Wendy’s aside, I care about the origin of the food I eat and what I feed my family. Is that the heartstring the Wendy’s ad was trying to pluck?

I’m wildly curious: does anyone else wonder what the marketing department was trying to say with this ad? How do you respond to the promise of 100% Canadian Chicken?

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