Super Tart!

Don’t judge a juice by its label. Maybe choose to drink it, though.

Is it wrong that I first bought Vermont Cranberry Company‘s “Super Tart!” 100% cranberry juice over my usual brand because of the model on the bottle?

Glass bottle of Super Tart! Pure Cranberry Juice by VT Cranberry Co with Rosie the Riveter inspired artwork

Rhetorical question. Of course not! Why shouldn’t we be as delighted by our favorite product’s packaging as by its features?

Isn’t that basically what made Apple ubiquitous? Ahem.

It’s worth noting here, however, that the unique square glass bottle in which I’m privileged to receive my Super Tart! is my absolute favorite for household re-use. If you store bulk food for emergencies or preparedness, you’re going to need something to decant the contents of those #10 cans into to keep it all fresh. Super Tart! labels peel off cleanly, and the glass bottle’s rectilinear shape stores neatly in the pantry once refilled with rice or beans.

Super Tart! Cranberry Juice next to re-filled similar bottles with rice, quinoa, freeze dried dried squashThe image on Vermont Cranberry Company’s bottle is obviously an homage to the We Can Do It! poster used so widely in a feminist context within my own lifetime. Yup, I had that refrigerator magnet, and maybe a t-shirt, too. It’s a mistake to believe this depicts Rosie the Riveter, but a common one. My research for this post has also turned me on to Wendy the Welder. Truly, I’m swooning over kick-ass early 20th Century working women today.

Like all 100% cranberry juice, Super Tart! will make you pucker up. There’s a reason mass market brands mix in plenty of sweeter, cheaper fruit juice with their cranberry cocktails. Wait, what kind of tart did you think my Super Tart! represented? Tsk tsk.

My family can tell you that I’m convinced there’s only one way to pronounce the title of this juice. S-s-s-super Tart!, strong emphasis on the s-s-s-sibilance, and with a gradually increasing volume and right to left swing of the head as if the sound is being carried along on the air zooming by your face as you say it. Think: race car in a cartoon.

Super Tart! is a name to be declared with jubilance, I opine.

“Perk up,” that bottle model seems to say to me, “because just look how good we’ve got it!”

And I do so, every. single. time. I pour a glass of the stuff. I take Super Tart! over ice diluted with sparkling water; feel free to add a slice of lime or a shot of vodka if you’re feeling festive. I believe the Super Tart! welcomes all kinds.

Suburban food storage: no apocalypse required to stock your own stores

Shall we talk about what’s in my basement?

Basement food storageNo, it doesn’t compare with an episode of Criminal Minds, but the supply of food in my basement could feed my family for a couple of months. To someone who hasn’t seriously considered putting food aside for a rainy day, that can be pretty shocking.

You don’t have to be religious or paranoid to store food

  • 2012: “Superstorm” Sandy affects 24 states, including the whole eastern seaboard.
  • 2005: Hurricane Katrina and the levee and floodwall failures in New Orleans.
  • 2001: 9-11
  • 1994: Northridge earthquake in California’s San Fernando Valley
  • Flu pandemics several times every century

Disasters sometimes come with a little warning (hurricanes, winter storms) but they sometimes strike out of the blue (earthquakes, terrorism.) You can’t plan for every individual disaster. Storing food is the only solution I know of to provide insurance against hunger for your family should the unexpected occurs.

It’s true that you may never confront one of those sudden, one-off emergencies. I sincerely hope that you never do!

Dried food

Ever had to run to the store or switch recipes in the hour before dinner because you were out of one key ingredient? Dehydrated and freeze-dried veggies work great in many recipes.

But what about more predictable events? Anyone who lives in a region prone to intense weather is familiar with the crowds and long lines at every store when a major storm is forecast. Avoiding those lines is a good enough reason for me to store food, because I value my time very highly.

I never have an immediate need to go to the grocery store to feed my family.

No hyperbole this time. With total sincerity, I can state that, no matter what happens in the outside world, I can confidently meet my family’s immediate needs with what I have stored at home.

Can you say the same?


Milk doesn’t have to say, “Moo.” Every one of these is good for baking.

Keeping staples like dried eggs and powdered milk on hand—plus a few simple recipes that make them palatable!—makes us self-sufficient for the duration of a major storm and its aftermath.

I don’t bake traditional yeast bread completely by hand anymore (kneading + arthritis = misery), but I have a bread machine and several tasty quick bread recipes that can see my family through a crisis.

Eggs, bread, milk, bottled water, batteries

Eggs, bread, milk—these are the staples for which most people wait in long lines the evening before a storm. When a hurricane is due, add plywood and batteries to the list, but you could—perhaps should—plan ahead for those, too.


Eneloop batteries are the best; I buy them at Costco. Amazon Basics are another great option for rechargeables.

Your “probable” emergency needs will vary based upon your location, but your family needs to eat no matter where you live. Storing a three day supply of fresh water and a little extra food could mean the difference between comfort and crisis during an “extreme event.”

Our own government recommends basics actions for preparedness to every family. You’ll notice that food and water are the first items on the CDC list. Of course, they also have a page about the zombie apocalypse, but I’m pretty sure that one is tongue in cheek.

I’m going to go with the CDC on this question; whatever gets you thinking about taking care of your family is a good prompt to action. Hurricanes, snow storms, earthquakes, or zombies: are you prepared for an emergency that disrupts the food supply?

Farmers to You gives my New England family direct access to regionally grown food

Let me tell you about my farmers.

Tragically, no, I don’t control my own fiefdom. The farmers in question are producers for, and partners of, Farmers to You, a farm-to-table direct grocer experiment in which we participate.

I call it an experiment because they are still tweaking their business model. I’m bringing it up today because our farmers are asking for our help.

We’ve been buying what we can from Farmers To You for several years. Essentially, I see it as an online version of the farmers’ market. Unlike a CSA, which we tried before but found too prescriptive, Farmers to You doesn’t dictate what we buy. Instead, each member family makes an agreement to spend a certain amount of money every week. This relatively constant level of spending is insurance for 83 partner farmers that there will be a market for their produce.

Most of my friends who participate in CSAs are health-conscious eaters or foodies. Without a doubt, buying local food means buying fresher food; buying heirloom varietals means eating better tasting fruits and vegetables. I’m pleased about these qualities in my food, but I’m also buying from the regional New England foodshed because I care about food security.

New England currently has 4 million acres of farmland; feeding New England’s population would require 16 million acres. Preserving farmland in every region of America serves as a buffer against catastrophic events elsewhere disrupting our food supply. It protects jobs and a traditional way of life that benefits local families and generates tourism. Farms also preserve green spaces and—especially in the case of farms managed with organic or integrated pest management methods—provide habitat for native species driven out of crowded urban and suburban areas.

Being a partner family with Farmers to You is easy. You can sign up online. There’s no fee. You only pay for the food you choose.

Update your order online over the weekend. If you don’t log on and make changes, you’ll get available products you ordered the week before. Orders are delivered to set locations—schools, churches, and other community spaces—on either Wednesday or Thursday at a set time. (The site you choose determines your day and time of pick up.) You go to your chosen site during the assigned hours and pick up a shopping bag already filled with the food you selected online. Unless you care to socialize, you can be in and out in just a few minutes. You might want to linger, though. The site hosts tend to be friendly and interesting people.

Oh yeah, and they have home and office delivery available in most close-in areas around Boston. You can be busy and still eat fresh, local food. It will be delivered by human-powered bicycle/truck in partnership with Metro Pedal Power.

Yes, sometimes in the dead of winter, I find it less enticing to fill my cart. We eat apples, but not as many of the storage vegetables like potatoes. That’s when I add a bag of dried beans, a bottle of 100% pure cranberry juice, or some real maple syrup to meet my minimum. I’ve never found it hard to find something my family would eat with this system. We used to throw away some of the mandatory vegetables when we were members of a CSA; we got stuff we just wouldn’t eat, and occasionally didn’t get around to giving it away before it wilted.

As I said, precisely what you put in your online shopping cart is up to you. Farmers to You offers the obvious fruits and vegetables, but also locally sourced meats, dairy, eggs, baked goods, and pantry items. They’ve added some not-quite-local extras like coffee (regionally roasted) and nuts (regionally packaged) to meet the desires of member families. Farmers to You doesn’t replace my regular grocery run, but it does prevent needing a mid-week trip to stock up on fresh vegetables and bread.

And speaking of bread… Having a loaf of Red Hen Baking Co. Whole Wheat bread arrive in our kitchen on Wednesday evening is our favorite treat. This is the slow-risen, naturally leavened staff of life Michael Pollan was talking about in Cooked. I’m not likely to make a bakery run on a school night, but an infusion of fresh food mid-week is well-timed and much appreciated.

In order to keep this model sustainable, Farmers to You is looking to expand the number of enrolled families, increase the size of the average order, and raise additional capital from investors. They’re asking all of us—the member families—to spread the word.

If you’d like to learn more about our experience with Farmers to You, let me know in the comments. Do you shop your local farmers’ market? Are you a member of a CSA? How and why do you buy locally produced food?