Super Tart!

Don’t judge a juice by its label. Maybe choose to drink it, though.

Is it wrong that I first bought Vermont Cranberry Company‘s “Super Tart!” 100% cranberry juice over my usual brand because of the model on the bottle?

Glass bottle of Super Tart! Pure Cranberry Juice by VT Cranberry Co with Rosie the Riveter inspired artwork

Rhetorical question. Of course not! Why shouldn’t we be as delighted by our favorite product’s packaging as by its features?

Isn’t that basically what made Apple ubiquitous? Ahem.

It’s worth noting here, however, that the unique square glass bottle in which I’m privileged to receive my Super Tart! is my absolute favorite for household re-use. If you store bulk food for emergencies or preparedness, you’re going to need something to decant the contents of those #10 cans into to keep it all fresh. Super Tart! labels peel off cleanly, and the glass bottle’s rectilinear shape stores neatly in the pantry once refilled with rice or beans.

Super Tart! Cranberry Juice next to re-filled similar bottles with rice, quinoa, freeze dried dried squashThe image on Vermont Cranberry Company’s bottle is obviously an homage to the We Can Do It! poster used so widely in a feminist context within my own lifetime. Yup, I had that refrigerator magnet, and maybe a t-shirt, too. It’s a mistake to believe this depicts Rosie the Riveter, but a common one. My research for this post has also turned me on to Wendy the Welder. Truly, I’m swooning over kick-ass early 20th Century working women today.

Like all 100% cranberry juice, Super Tart! will make you pucker up. There’s a reason mass market brands mix in plenty of sweeter, cheaper fruit juice with their cranberry cocktails. Wait, what kind of tart did you think my Super Tart! represented? Tsk tsk.

My family can tell you that I’m convinced there’s only one way to pronounce the title of this juice. S-s-s-super Tart!, strong emphasis on the s-s-s-sibilance, and with a gradually increasing volume and right to left swing of the head as if the sound is being carried along on the air zooming by your face as you say it. Think: race car in a cartoon.

Super Tart! is a name to be declared with jubilance, I opine.

“Perk up,” that bottle model seems to say to me, “because just look how good we’ve got it!”

And I do so, every. single. time. I pour a glass of the stuff. I take Super Tart! over ice diluted with sparkling water; feel free to add a slice of lime or a shot of vodka if you’re feeling festive. I believe the Super Tart! welcomes all kinds.

LunchBots stainless containers for life, even lids lost 10 years later

It can be hard to splurge on expensive items designed to last a lifetime when cheap, semi-disposable alternatives abound in our stores. Their ubiquity makes them seem like the obvious choice.

For parents preparing to pack daily lunches for school, stainless steel and glass containers are a perfect example. I can buy a week’s worth of plastic sandwich boxes for the price of a single stainless steel one.

Screen grab shows $17 for stainless sandwich box vs $8 for 3 plastic ones

Kids lose things. Kids break stuff. Kids aren’t necessarily careful with something just because Mom paid more for it.

And, after all, they are just children! While I want mine to grow up to be careful stewards of their possessions, I’d also like for them to be able to enjoy a meal without fretting about my reaction if the fancy new lunchbox gets dented or scratched.

In spite of such obstacles, the LunchBots brand proved to me this week that I was wise to invest a bit more cash in their products vs. the cheaper plastic competition in 2010. They stand behind their products, even 10 years after purchase!

LunchBots is one of a few companies I’ve personally patronized that opened for business c. 2008. That’s when plastic-as-poison was gaining mainstream steam, leading suburban moms like me to look for non-toxic alternatives to plastic food containers laced with BPA and other endocrine disrupting* compounds that may or may not leach at dangerous levels into what we eat and drink from them.

In 2020, LunchBots replaced a ten year old lid that my child lost. They didn’t charge me a cent, not even the actual cost of mailing it!

Replacement LunchBots Pico lid next to well worn 10 year old version Continue reading